Digital Marketing

Challenges of Digital Marketing in 2024

Challenges of Digital Marketing in 2024

How Does Digital Marketing Work? Digital Marketing needs a thorough conceptualization and plan that covers aspects of determining business goals, narrowing down the targeted audience, understanding the demographics, planning marketing strategies, opting for efficient digital channels, driving the strategic content, and then posting with optimization to achieve the desired results.  A minute slip in this …

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Google Revealed New AI Update to Make Gmail Secure Spam Have a Look

Google Revealed New AI Update to Make Gmail Secure Spam Have a Look

Google has come up with AI accelerated spam detection feature for Gmail users to make their Gmail account safer. The AI update is termed as RETVec – (Resilient and Efficient Text Vectorizer). RETVec is an important upgrade in the text classification technology system created to counter adversarial text manipulations, make text classifiers more robust and efficient, and …

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Google Presented the New AI model – Gemini and Updated Bard with Gemini Pro

Meet GEMINI, the highly developed AI model, with advanced reasoning of complex topics, brilliant coding skills, multimodal comprehension, and more. Key Points of New AI Model Gemini has a multimodal understanding that integrates various data types with intelligence processing algorithms to gain higher performance Google’s Gemini is the most efficient AI model setting a benchmark …

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Social Media Marketing Strategies to Scale Your Business

10 Social Media Marketing Strategies to Scale Your Business

In the dynamic realm of social media, where trends evolve in the blink of an eye, businesses must adapt their strategies to navigate the ever-changing landscape effectively. Social Media Marketing (SMM) has become a cornerstone for brand visibility, engagement, and conversion. Here, we delve into innovative strategies to stay ahead in the game and leverage …

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Google Announced Mobile-First Indexing Completed after 7 Long Years

Google announced – Mobile-First Indexing Completed after 7 Long Years

Highlights ♦      With mobile-first indexing, google will now emphasize mobile versions of the website when indexing and crawling ♦     With the completion of the shift, Google is set to minimize desktop crawling soon. Google’s mobile-first indexing first move which was initiated about 7 years ago is now finished. John Mueller from Google …

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Google’s Core Update of October 2023 Rollout is now complete

Google’s Core Update of October 2023 Rollout is now complete

Key Points ♦   The October 2023 core update which has been rolling out has finished  ♦   The update is aimed at improving search results and depose websites of low-quality Google has officially announced the October 2023 core update, which is the third core update of the year. This core update aims to increase the rankings …

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Google Spam Update

Google’s October 2023 Spamming Update

Google is improvising on spam detection systems, ensuring improved language coverage and precise search results. Recently, Google has revealed another important news regarding the update to its search algorithm to minimize spamming results for users across the globe. The October month’s spamming update targets content that is auto-generated, hacked, and scraped-type content. The update targets spam …

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AI technology

Open AI’s New Voice and Image Features Rolled Out

In a swift-growing landscape of artificial intelligence technology, ChatGPT has revealed new features. ChatGPT users will now be able to experience voice conversations with the AI tool. Moreover, users can now show images to get natural and intuitive responses to their queries. Highlights ♦    ChatGPT rolled out voice search and image intelligence capabilities to …

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